1. Role Purpose

This is a senior leadership role responsible for the end-to-end ownership, strategy, and performance of the liability (CASA & term deposits), investment, and bancassurance product portfolios for the Retail Banking business. The role will drive customer-centric product innovation, commercial performance, and cross-functional execution across distribution, digital, and partnership channels.

The successful candidate will play a critical role in driving CASA deposit growth, wealth product penetration, and fee income expansion, particularly across the mass affluent and emerging affluent segments.

1. Key Responsibilities

Liability Products (CASA & Term Deposits)

• Own the full lifecycle of CASA (current & savings accounts) and term deposit products – pricing, packaging, customer value propositions (CVP), and portfolio strategy.
• Develop segmented offerings (e.g. Gen Z, salaried, SME, mass affluent) with tailored features and benefits.
• Launch product bundles (e.g. CASA + credit card, salary package, FD + insurance) to drive stickiness and balance growth.
• Work with Distribution, Digital, and Marketing to drive activation and usage KPIs (e.g. funded rate, transaction activity).

Investment Products

• Lead the investment product roadmap: mutual funds, bonds, structured deposits, and other retail investment offerings.
• Partner with licensed fund managers and platform providers to enhance product shelf and digital access.
• Create advisory tools and journeys for RMs and digital customers (goal-based investing, SIPs, model portfolios).
• Monitor product profitability, AUM growth, and investor activation metrics.

Insurance (Bancassurance)

• Manage life and non-life insurance product portfolio in collaboration with strategic insurance partners.
• Drive CVPs and bundled journeys for customer needs: protection, savings, education, retirement.
• Co-own insurance revenue targets across branch, RM, and digital channels.
• Oversee product approvals, training, and regulatory compliance related to insurance distribution.

Portfolio Strategy & Performance Management

• Define and monitor product-level KPIs: balances, fee income, penetration, product per customer, AUM, NIM.
• Drive innovation through customer insights, competitor benchmarking, and product analytics.
• Work closely with Finance, Risk, Compliance, and IT to ensure governance, pricing discipline, and execution excellence.

1. Key KPIs

1. Ideal Candidate Profile

• Education: Bachelor's in Finance, Banking, Economics or related; MBA preferred
• Experience:
• 10+ years in Retail Banking with at least 5 years in a leadership role managing liabilities or wealth products
• Proven track record in growing CASA and wealth businesses
• Strong understanding of product P&L, risk, and regulatory environment
• Skills:
• Strategic thinker with strong commercial acumen
• Product innovation and go-to-market execution capabilities
• Ability to work cross-functionally with Sales, Digital, Risk, Compliance, and Technology
• Strong leadership and communication skills to influence senior stakeholders and partners

1. Reporting & Governance

• Direct report to: Head of Retail Banking
• Key collaboration with: Digital Banking, Distribution, Finance, Risk, Marketing, Operations, Compliance, and External Partners